We build relationships across the globe

Vision and culture

Today, we have a pioneering hybrid business model that has given us a solid foundation for growth. We work alongside the WBA retail pharmacy businesses to build a strong, diverse brand portfolio. We combine the characteristics of a world-class brands business with a unique twist from our close partnerships with retailers, including Boots and Walgreens.

We do this by:
Capitalizing on our unique brand-building methodology to create outstanding consumer-driven brand strategies, bringing them to life together with our retail partners.
Developing our end-to-end insights.
Working as one global team guided by our WBA – Global Brands values (partnership, dedication, trust, innovation, care), delivering leading-edge solutions in product quality, cost of goods and supply services.
Expanding our category portfolio by developing and acquiring exciting new brands.
Building strong relationships with both our retail partners and strategic global suppliers to drive competitive advantage.
Investing in our people, developing an inclusive one-team culture and promoting a collaborative work environment that allows everyone to be their best.

In doing so, we will deliver world-class brands that champion everyone’s right to feel good and help people across the world lead healthier and happier lives.