We build relationships across the globe
We do this by:
Capitalizing on our unique brand-building methodology to create outstanding consumer-driven brand strategies, bringing them to life together with our retail partners.
Developing our end-to-end insights.
Working as one global team guided by our WBA – Global Brands values (partnership, dedication, trust, innovation, care), delivering leading-edge solutions in product quality, cost of goods and supply services.
Expanding our category portfolio by developing and acquiring exciting new brands.
Building strong relationships with both our retail partners and strategic global suppliers to drive competitive advantage.
Investing in our people, developing an inclusive one-team culture and promoting a collaborative work environment that allows everyone to be their best.
In doing so, we will deliver world-class brands that champion everyone’s right to feel good and help people across the world lead healthier and happier lives.